Anyone who still believes that San Francisco is not a fashion city is severely mistaken; whenever an internationally acclaimed fashion designer comes to town, the stylish set come out in droves. Such was the case last week when Christian Louboutin whirled into SF. The beloved shoe designer made a rare appearance at his namesake Maiden Lane boutique. The store was packed to the brim with people eager to meet the French cobbler. Louboutin was fashionably late—he showed up around 7:15 p.m. (the party started at 6 p.m.) and started to greet the enthusiastic crowd.
Louboutin posed for pictures and mingled, kindly answering questions. The majority of Louboutin’s shoes are heels—the designer doesn’t make too many flats—and all of his shoes have an unmistakable shiny red sole. Although it may seem like a genius marketing technique, the red sole was not a well thought out creative plan. In 1992, Louboutin realized that his shoes didn’t live up to his designs. He felt the actual shoe lacked some of the pizzaz that was in the drawing. During a moment of frustration, his assistant happened to be painting her nails red. Louboutin spontaneously grabbed the red nail polish and painted the sole of one of his prototypes red. Bam! The shoe finally had that special something he was looking for. The rest is history. Today, the red sole is synonymous for Louboutin and is a protected trademark.
The Ruinart Champagne flowed while the lively crowd tried on shoes and shopped Louboutin’s latest collection. Chunky-heeled velvet booties, gorgeous red satin stilettos with ballet shoe ribbons, and brown calf-skin pumps were a few of our favorite shoes on display. How should a San Francisco girl deal with wearing his heels while walking up and down the city’s many hills? “Every girl should have an extra pair of shoes in her purse,” Louboutin told Haute Living. Perhaps every girl should have a pair of his sequined tennis shoes in her purse? Notables in attendance included Sonya Molodetskaya, Rada Katz, Claudia Mata, Emily Holt, and Samantha Duvall Bechtel.